You see trends everywhere. But do you understand them?
Our digital Trend Books describe societal structural changes that impact a wide array of creative fields.
These reports aim to help you understand relevant trend messages in a moment of overwhelming information.
Each trend report covers the point of origin of the trend, we break down the key concepts for you, explain how brands can act, sum-up the entire trend in a few keywords, share many fascinating creative projects, colors, and materials.